ROOTED IN TRADITION
Inspired by generations of traditional use in the Cook Islands.
A NEW GENERATION OF PET HEALTH INNOVATION
Rooted in traditional knowledge. Refined through modern research. Designed to fit simply into everyday life.
Inspired by generations of traditional use in the Cook Islands.
Developed through years of scientific study and product refinement.
A focused topical formula designed to be easy to use every day.
Created to support comfort, movement and everyday wellbeing.
Explore Tvati across pets, horses, people and veterinary practice.
Tvati exists to help create more of the days that matter.
More movement. More comfort. More time doing the things you love, whether that’s you, your pet or your horse.
That belief connects everything we do, from the plants we source and the research behind them to the way every Tvati product is designed to be used.
Supporting active lives and helping keep everyday movement part of the routine.
Supporting the comfort that makes movement, activity and everyday life feel better.
Because ultimately, that’s what it’s all for.
Tvati’s story begins in the Cook Islands, with traditional Māori plant knowledge passed through generations and a preparation known as Te Vairakau Ati.
Sea hibiscus and coconut sit at the heart of that heritage. Today, Tvati carries those roots forward through modern research, refinement and controlled production.
Traditional Cook Islands plant practice forms the foundation of the Tvati story. Knowledge of native botanicals and their preparation has been passed through generations, long before the research that would eventually shape Tvati.
The sea hibiscus at the heart of Tvati is grown, harvested and processed in the Cook Islands, preserving a direct connection between the modern formula and the place where its story began.
Tvati may have evolved through years of research, refinement and modern production, but its origins remain firmly in the Cook Islands. The plants, knowledge and heritage that inspired the formula are still central to what Tvati is today.
Tvati brings together Cook Islands heritage, medical and biomedical research, veterinary expertise and commercial experience, all connected by the same ambition: to carry an extraordinary traditional preparation forward responsibly.
Born and raised in the Cook Islands, Graham’s doctoral research helped shape the science, formulation and intellectual property behind Tvati. His background spans medicine, biomedical engineering and scientific innovation.
The traditional knowledge behind Te Vairakau Ati has been carried forward with the involvement and support of the Koutu Nui.
Dr. Katie Kangas brings extensive veterinary expertise to Tvati Pet, helping shape its approach to animal wellness, integrative care and the responsible use of next-generation topical support.
Dr. Troy Looper leads veterinary consulting for Tvati Equine, bringing hands-on equine expertise and real-world clinical insight to the development, application and growth of the equine range.
Sean leads Tvati’s sales, partnerships and commercial development, building relationships across the veterinary, pet and equine sectors and helping take the brand into new markets and opportunities.
Romeo leads operations and delivery across Tvati, helping turn the company’s scientific vision into a scalable global business while keeping products, partnerships and day-to-day execution moving forward.
The traditional preparation raised the question. Dr Graham Matheson’s research at the University of New South Wales set out to investigate it scientifically, exploring its effects across bone, cartilage and soft tissue models and ultimately helping shape the formulation behind Tvati today.
Dr Graham Matheson’s doctoral research at UNSW in Australia investigated the traditional preparation using preclinical models. The research reported new bone formation from the first week, cartilage outcomes in treated models at eight weeks that were comparable with twelve-week controls, and effects observed away from the original application site.
The work did not stop at observation. Research into the botanical, its preparation and topical delivery informed intellectual property now protected across multiple international territories, including the United States, Europe and Australia.
Traditional knowledge gave Tvati its starting point. Research created something that could be defined, protected and developed further.
Traditional plant preparations naturally vary. The research behind Tvati helped shape its extraction, concentration and controlled production, transforming that original knowledge into a repeatable modern topical formulation.
Today, the formula centres on Cook Islands Hibiscus tiliaceus bark extract and organic coconut oil, combining a defined botanical ingredient with an oil-based topical delivery system.
Tvati’s sea hibiscus is grown and harvested in the Cook Islands with a simple principle: take only what is needed, and respect what remains.
Careful harvesting helps protect the plants, the surrounding environment and the natural resource that has supported generations of traditional Cook Islands knowledge.
Only what is required is taken from each plant.
Grown, harvested and processed close to where the story began.
A considered approach designed to preserve the plant, its environment and its place in Cook Islands heritage.